The good thing about running a business is that you can have an outsize influence on different audiences. The goal should not only be about making profits but also to use the platform in promoting changes in society. If you run a successful company, it’s because of the people who were behind your back. It’s time for you to use the business’ influence to support various causes.
One of them is to be an ally of the LGBT community. Despite the efforts to accept them in society, a lot of them still get ostracized. Worse, some of them get killed for no reason. Being an ally means that you help in sending the right message.
This shouldn’t be an issue anymore
The truth is that the LGBT community shouldn’t keep on fighting anymore. If everyone accepts them, there’s no need for the community to keep on raising their concerns. The problem is that in various communities, gay members remain discriminated against. Some people end up getting kicked out of their house for being gay. Others get refused services because of their sexual orientation. If we continue living in a society where certain segments remain discriminated against, the fight should go on. If businesses like yours use the influence to change this fact, it would be a huge help.
You will receive support in exchange
Supporting the cause of this community will also make them support your business. Many people prefer patronizing companies with advocacy for certain causes. If you decide to be of help to the LGBT community, you can expect them to boost your business. Of course, it shouldn’t be the primary reason why you’re supporting the community. You need to help even without expecting anything in return.
Prepare for the backlash
If you’re winning the hearts of some people because of your efforts, others might feel turned off. They think that you shouldn’t join any political movement as a private company. Despite that, you have to pursue what you believe is right. Don’t fear the backlash since it won’t succeed. You’re fighting for a cause, and you shouldn’t feel threatened in any way. If you end up losing more customers as a result of this effort, it’s okay. Your success as a business doesn’t rely only on how much profit you make, but on how you help change people’s lives.
Hand out free shirts
If you’re using promotional merchandise to advertise your company, you have to keep doing it. It might be an old marketing technique, but it still works. Since you’re also helping the LGBT community, you might want to hand out free pride shirts. It’s a real show of support to the community. Besides, the recipient could wear it during LGBT parades and protests. More people will know that your business is an ally, and they will support your company. If there are other pressing issues that your company would also like to support, you should take the necessary steps.